基于社交网站的国内银行电子服务研究 |
| |
引用本文: | 徐孝娟,朱庆华,黄奇.基于社交网站的国内银行电子服务研究[J].现代情报,2013,33(9):49-53. |
| |
作者姓名: | 徐孝娟 朱庆华 黄奇 |
| |
作者单位: | 南京大学信息管理学院, 江苏 南京210093 |
| |
基金项目: | 2010年度江苏省高校哲学社会科学研究重点项目"SSME视角下江苏省创新型电子服务模式与对策研究" |
| |
摘 要: | 社交网站是开展电子服务的新平台,将其引入电子服务研究,有利于服务价值提升与服务创新。本文基于对国内银行业的调查数据,揭示现有银行业利用社交网站平台开展电子服务活动的具体内容、存在的优势及不足,并给出具体优化建议。研究结论为银行业电子服务的改进提供参考和借鉴,同时为其他行业利用新媒体开展电子服务提供思路。
|
关 键 词: | 电子服务 社交网站 银行 新媒体 |
Study on E-service of Domestic Bank Based on Social Network Site |
| |
Authors: | Xu Xiaojuan Zhu Qinghua Huang Qi |
| |
Institution: | School of Information Management, Nanjing University, Nanjing 210093, China |
| |
Abstract: | Social network site is a new platform for developing e-service,which will promote service value and service innovation.Based on the data of the domestic banks,this paper revealed the advantages and shortages about the contents of e-service which were carried out by social network site of the banking industry and gave the specific optimization proposals.The results of this study had implications for the improvement of bank e-service research.Also,it could provide the new ideas for other industries using new media to develop e-service. |
| |
Keywords: | |
本文献已被 万方数据 等数据库收录! |
| 点击此处可从《现代情报》浏览原始摘要信息 |
| 点击此处可从《现代情报》下载免费的PDF全文 |
|