| 融合期权思想的战略管理探析 |
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| 引用本文： | 吴崇,胡汉辉.融合期权思想的战略管理探析[J].科学学与科学技术管理,2007,28(11):100-104. |
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| 作者姓名： | 吴崇 胡汉辉 |
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| 作者单位： | 东南大学,经济管理学院,南京,210096 |
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| 基金项目： | 国家自然科学基金项目“中国网络型公用事业分拆式重组中的网络渗透与融合问题研究”（70473013） |
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| 摘 要： | 针对传统战略管理理论的静态和片面特征,以及主流理论缺乏量化思想和方法的局限性,借助期权理念和方法,构建了应对不确定性环境的柔性战略管理模式。按照规范的战略管理过程分析了该战略管理模式的应用机理,并通过案例研究进一步明晰了其在战略管理实践中的运用。研究表明,该战略管理模式有助于企业持续竞争优势的形成。
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| 关 键 词： | 不确定性 战略管理 柔性 实物期权 |
| 文章编号： | 1002-0241（2007）11-0100-05 |
| 修稿时间： | 2007-06-28 |
A Study on Strategy Management Combined with Option Thought |
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| WU Chong,HU Hanhui.A Study on Strategy Management Combined with Option Thought[J].Science of Science and Management of S.& T.,2007,28(11):100-104. |
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| Authors: | WU Chong HU Hanhui |
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| Institution: | Economic and Management School, Southeast University, Nanjing 210096 |
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| Abstract: | To the static and one-sided characteristic of traditional strategy management theory,and the limitations of mainstream theory's lack of quantitative thought and method,drawn support from option idea and method,structured the flexible strategy management mode under uncertain environment.According to normal strategy management course,analyzed the applied mechanism of the strategy management mode combined with option thought,and further explained its application in enterprise's strategy management practice through correlative case.Study indicates that this strategy management mode can help enterprises to set up competitive advantage continuously. |
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| Keywords: | uncertainty strategy management flexibility real options |
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