世界文化遗产龙门石窟游客行为研究

世界文化遗产作为旅游资源中"精品中的精品"的聚集地越来越吸引旅游者炽热的目光,世界文化遗产龙门石窟以其独特的石窟文化和极高的欣赏价值,已成为河南旅游的名片。以调查问卷为基础,对龙门石窟的游客行为作初步分析,其中包括游客人口学特征,游客客源空间和游客一般行为特征分析。龙门石窟客源市场开拓及管理应从5个方面加强:确定客源市场需求及特征,有效利用现代信息技术更新营销手段;以游客满意为中心,完善服务设施,提供更人性化的服务;提升旅游商品的地方特色,构建体验性购物系统;全方位利用非物质文化遗产,加强静态遗产资源的深度体验开发;加强利益相关者组织协作,提高旅游社会服务环境质量。

Research on Tourists' Behavior in the World Heritage Longmen Grottoes

Being among the best of the best tourist resorts, the world heritages attract more and more tourists＇ attention. Longmen Grottoes, one of the world-heritage resorts, has become a huge tourist attraction in Henan for its unique culture with a very high appreciation value. Based on questionnaire, this paper analyzes the tourist behav- iors in the Longmen Grottoes, including the tourists＇ demographic characteristics, tourism resources and tourist be- havioral characteristic, and makes purposeful suggestion on tourism resources market exploitation and management in the Longmen Grottoes.