| 我国企业的品牌发展战略建议 |
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| 引用本文： | 赵仕红,蔡洪浩.我国企业的品牌发展战略建议[J].金陵科技学院学报(社会科学版),2007,21(2):43-46. |
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| 作者姓名： | 赵仕红 蔡洪浩 |
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| 作者单位： | 金陵科技学院商学院,江苏,南京,210001 |
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| 基金项目： | 江苏省高校哲学社会科学研究基金项目(06SJD630026) |
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| 摘 要： | 我国近年来经济发展迅速,国内许多企业经历了高速发展的黄金时期。这些企业的领导对销售和生产管理等非常重视,但一些人对品牌的认识不够深入,认为所谓品牌只不过是注册一个商标,缺乏对品牌的维护和开发,而国内的市场竞争也经常是两败俱伤的价格战。对我国企业为何要进行品牌战略和如何进行品牌战略提出了自己的一些建议。
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| 关 键 词： | 品牌 品牌战略 品牌保护 差异化 |
| 文章编号： | 1673-131X（2007）02-0043-04 |
| 修稿时间： | 2006-11-06 |
Constructs of Our Business Brand Unfolds |
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| ZHAO Shi-hong,CAI Hong-hao.Constructs of Our Business Brand Unfolds[J].Journal of Jinling Institute of Technology :Social Science Edition,2007,21(2):43-46. |
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| Authors: | ZHAO Shi-hong CAI Hong-hao |
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| Institution: | Jinling Institute of Technology, Nanjing 210001, China |
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| Abstract: | The economy of our country developed rapidly in recent years,and many domestic enterprises have experienced the gold development in high speed.These enterprises' leaders just value the sales and the production management,but understanding of some people about the brand is insufficient.They think that the so-called brand is just to register a trademark,lacking the maintenance and the development of brand.The competition of domestic market is also the price war that both sides wounded frequently.This article puts forward suggestion about why our country enterprises carry on the brand strategy and how to carry on the brand strategy. |
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| Keywords: | brand the brand strategy the brand protection difference |
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