| 基于4P营销理论的大学生就业策略研究 |
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| 引用本文： | 刘礼明.基于4P营销理论的大学生就业策略研究[J].教育发展研究,2007,29(5):70-73. |
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| 作者姓名： | 刘礼明 |
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| 作者单位： | 徐州师范大学高教所,徐州,221116 |
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| 摘 要： | 大学生就业已经完全市场化,并由过去的"卖方市场"转变成现在的"买方市场".因此,坚持市场理念,运用市场营销的4P理论指导高校人才培养和大学生就业,即打造具有市场竞争力的"产品"(Product),制定合理的就业"价格"(Price),选择合适的就业"地点"(Place),实施有效的"促销"(Promotion)策略,对于全面提高大学毕业生的就业竞争力有着十分重要的意义.
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| 关 键 词： | 大学生 就业 市场 4P理论 策略 营销理论 大学生就业 策略研究 Theory Based Graduates Tactics 意义 就业竞争力 大学毕业生 Promotion 促销 实施 Place 选择 Price 价格 Product 产品 市场竞争力 |
On Employment Tactics of Graduates Based on 4P Theory |
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| Liu Liming.On Employment Tactics of Graduates Based on 4P Theory[J].Exploring Education Development,2007,29(5):70-73. |
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| Authors: | Liu Liming |
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| Abstract: | Employment practice for university graduates has already become market-oriented,and changed from the buyer's market to the seller's market.Therefore,we should acquire a new market conception;cultivate the college students and supervise the graduates' employment practice through 4P Theory.In order to increase the competitive power of employment of graduates,we should create highly competitive products,set up reasonable prices,choose right places,and carry out effective promotion tactics. |
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| Keywords: | college students employment market 4P theory tactic |
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