| 男女消费心理的差异及成因 |
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| 引用本文： | 师曙光.男女消费心理的差异及成因[J].太原大学学报,2010,11(2):46-48. |
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| 作者姓名： | 师曙光 |
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| 作者单位： | 太原大学党委组织部,山西,太原,030009 |
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| 摘 要： | 不同性别的人在消费心理方面存在着巨大的差异。这一差异来源于男女在生理、社会学、心理学以及思维模式方面的种种不同。认识这一差异的表现及其成因,有助于做好营销工作,也有利于家庭的和谐。
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| 关 键 词： | 性别 消费心理 差异 成因 |
Difference of Consuming Mentality between Men and Women and Its Cause of Formation |
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| SHI Shu-guang.Difference of Consuming Mentality between Men and Women and Its Cause of Formation[J].Journal of Taiyuan University,2010,11(2):46-48. |
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| Authors: | SHI Shu-guang |
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| Institution: | SHI Shu-guang(Organization Department of Party Committee,Taiyuan University,Taiyuan,030009,China) |
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| Abstract: | There exists great difference of consuming mentality between men and women in such aspects as physiology,sociology,psychology and mode of thinking.Therefore it is helpful for marketing work and beneficial for home harmony to get aware of the expression and cause of this difference. |
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| Keywords: | sex consuming mentality difference cause of formation |
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