| 假日设置对体育旅游市场的影响 |
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| 引用本文： | 葛幸幸,;谢久玲.假日设置对体育旅游市场的影响[J].湖北体育科技,2014(6):471-473. |
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| 作者姓名： | 葛幸幸 ;谢久玲 |
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| 作者单位： | [1]湘潭大学体育教学部,湖南湘潭411105; [2]湘潭大学旅游管理学院,湖南湘潭411105 |
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| 基金项目： | 湖南省体育科学学会研究课题（KT12-061） |
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| 摘 要： | 假日设置从市场需求、文化产品需求、产品结构和资源配置等方面对我国体育旅游市场产生了重大影响,结合其影响提出了开发短线体育旅游休闲产品、提升体育旅游文化内涵、增强体育旅游市场宣传、加强体育旅游服务和基础设施建设等促进体育旅游市场开发与构建的建议。
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| 关 键 词： | 假日设置 体育旅游市场 旅游产品结构 |
The Implications of Holiday Setting on Sports Tourism Market |
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| Institution: | GE Xingxing;XIE Jiuling (1. Physical Education Department, Xiangtan University, Xi- angtan Hunan, 411105; 2. Tourism Management Institute, Xiangtan University, Xiangtan Hunan, 411105) |
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| Abstract: | This paper analyzed the impact on the sports tourism caused by the holiday setting from the view of market demand, cultural product demand, product structure and the distribution of resources, and put forward some suggestions such as develop short-term leisure products, promote cultural connotation of sports tourism, expand the market promotion and strengthen the construction of travel service and infrastructure to promote the development of sports tourism market. |
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| Keywords: | holiday setting sports tourism market tourism product structure |
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