| 当代电视媒体与体育运动的关系研究 |
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| 引用本文： | 曹小芬,;易小坚.当代电视媒体与体育运动的关系研究[J].湖北体育科技,2014(6):480-481. |
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| 作者姓名： | 曹小芬 ;易小坚 |
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| 作者单位： | [1]湖南农业大学东方科技学院,湖南长沙410128; [2]湖南师范大学体育学院,湖南长沙410081 |
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| 基金项目： | 湖南省社科基金项目课题《现代社会体育与传媒的关系研究》（05ZC11） |
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| 摘 要： | 从电视媒体的界定入手,分析总结电视媒体在体育运动中的涉入情况及两者的关系,揭示电视媒体与体育运动互为载体、共生互赢的价值效应,利用它们之间的联姻桥梁为推动体育运动的发展和全民健身的宣传走上更全面、更正确的道路奠定理论基础。
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| 关 键 词： | 电视媒体 体育运动 共生关系 |
The Research of Relationship between Modern TV Media and Sports |
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| Institution: | CAO Xiaofen;YI Xiaojian (1. Orient Science and Technology College, Hunan Agricul ture University, Changsha Hunan, 410128; 2. Physical Edu- cation College, Hunan Normal University, Changsha Hunan, 410081) |
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| Abstract: | From the definition of TV media, this paper analyzes and summarizes the involvement of TV media in sports and the relationship between the two. Then, it reveals the value effect of television media and sports between motion vectors, mutual win. It lays the theoretical foundation for promote the development of sports and fitness propaganda on the road more comprehensive, more accurate by used the bridge of their marriage. |
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| Keywords: | TV media sports a symbiotic relationship |
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