| 吐鲁番地区农产品品牌营销策略 |
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| 引用本文： | 丁亮,滕国玲.吐鲁番地区农产品品牌营销策略[J].新疆职业大学学报,2012,20(2):35-38,43. |
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| 作者姓名： | 丁亮 滕国玲 |
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| 作者单位： | 新疆农业大学经济与贸易学院,新疆乌鲁木齐,830052 |
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| 摘 要： | 在农产品贸易全球化的今天，农产品创立品牌，走品牌营销之路已经成为当今农产品市场竞争的必经之路。结合吐鲁番地区农业发展的特点，通过总结吐鲁番地区农产品品牌营销发展现状，提出具有吐鲁番特色的农产品品牌营销策略，完善吐鲁番地区现有的农产品营销方式，从而增加农民的收入以及提高农产品加工销售企业的经济效益。
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| 关 键 词： | 吐鲁番地区 农产品 品牌营销 品牌化 农业产业化 |
On the Agricultural Brand Marketing Strategy in Turpan Area |
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| DING Liang,TENG Guo-ling.On the Agricultural Brand Marketing Strategy in Turpan Area[J].Journal of Xinjiang Vocational University,2012,20(2):35-38,43. |
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| Authors: | DING Liang TENG Guo-ling |
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| Institution: | (College of Finance and Trade,Xinjiang Agracultral University,Urumqi,Xinjiang 830052) |
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| Abstract: | Today,globalization of agricultural trade has made it necessary for agricultural products to set up its own brand and develop brand marketing.This paper proposed an agricultural brand marketing strategy for Turpan area based on its agricultural product speciality and development situation.This strategy is to improve the current agricultural brand management in Turpan and increase farmers’ income and the economic efficiency of agriculture manufacture and trade enterprises in the long term. |
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| Keywords: | Turpan agricultural product brand marketing brand agriculture industrialization |
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