中国品牌旅游资源空间布局研究

品牌旅游资源是些知名度高、信誉好,在旅游者与潜在旅游者的心目中已成为一种旅游品牌，能直接影响旅游者的旅游决策，使旅游者向往已久并以拥有该种造访经历为荣的旅游资源，而且这些旅游资源的影响范围非常广泛，通常是大尺度旅游者的唯一选择，中小尺度旅游者的首要选择。人们常说的世界级旅游资源和国家级旅游资源就是典型的品牌旅游资源。文章在对中国31个省、自治区、直辖市(不包括香港、澳门与台湾)的品牌旅游资源进行具体评价的基础上，对比分析了它们与传统旅游资源评价结果的差异，划分了中国品牌旅游资源的等级，具体研究了它们的空间分布，重申了从资源优势转化为经济优势的必要性，并对旅游业的深化发展进行了理性思考，认为努力培植、挖掘品牌旅游资源、积极地营造自己的旅游品牌才是旅游景区发展的唯一出路。

Spatial Distribution of Brand Tourism Resources in China

Brand tourism resources are well-known places, which enjoy high prestige, have been tourism brand to the tourists and can influence their decision-making. And tourists have a strong desire to visit them and will have a sense of pride afterward. In addition, the influence of brand tourism resources has been widely spread. In general, brand tourism resources are the only choices for big-scale tourists and the most important choices for small-scale tourists. In fact, the world-level and state-level tourism resources are both typical brand tourism resources. This study selects 4 world-level tourism resources and 15 statelevel tourism resources as topmost tourism resources in China and ranks them according to their tourism attractions. The authors made a comparison with the traditional evaluation, classified the topmost tourism resources in China into six grades, and discussed their distribution based on the evaluation of the brand tourism resources at provinces, autonomous regions and municipalities. It has been found that higher grades of brand tourism resources are mostly located in eastern China and lower ones in western China, which is contrary to the traditional evaluation. In other words, the best traditional tourism resources are most situated in western China. Traditionally, the west China is a scenic spot, which has traditional tourism resources but lack of potential tourists, and the east has potential tourists but is deficient in traditional tourism resources. The authors found that brand tourism resources in the west are much less than those in the east. The authors reiterated the necessity of changing resource advantages into the economic advantages and discussed ways for rational development of tourist industry. In one word, cultivating and excavating brand tourism resources and building its own tourism brand is the only way for the development of scenic spots.