| 南京青奥会城市文化营销与软实力构建 |
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| 引用本文： | 张禾.南京青奥会城市文化营销与软实力构建[J].南京体育学院学报(社会科学版),2011,25(3):24-26,46. |
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| 作者姓名： | 张禾 |
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| 作者单位： | 南京农业大学体育部,江苏,南京,210095 |
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| 摘 要： | 历史文化底蕴丰厚的南京城市，造就了它富有个性的古都文化、秦淮文化、钟山文化、博爱文化等多元文化。在2014年南京青奥会的舞台上，南京应通过扎根本土文化、融合多元文化、导向未来文化向世界营销自己的城市文化；同时应以民族凝聚力、文化产业、文化传播力、社会合力等策略来提升南京城市文化的软实力，提高南京城市的国际地位。
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| 关 键 词： | 青奥会 文化营销 软实力 |
Nanjing Youth Olympic Marketing of Urban Culture and Soft Power to Build |
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| ZHANG He.Nanjing Youth Olympic Marketing of Urban Culture and Soft Power to Build[J].Journal of Nanjing Institute of Physical Education,2011,25(3):24-26,46. |
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| Authors: | ZHANG He |
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| Institution: | ZHANG He (Physical Education Dept,Institute Of Technology,Nanjing Agricultural University,Nanjing 210095,China) |
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| Abstract: | Rich historical and cultural heritage of Nanjing city,creating a culture of its ancient capital full of personality,Qinhuai culture,Zhongshan cultural, multi-cultural fraternity culture.In the 2014 Youth Olympic stage in Nanjing,Nanjing,through rooted local culture,multicultural,future-oriented culture to the world of marketing their own urban culture;At the same time should be national cohesion,cultural industries,cultural transmission power,and other strategies to enhance the social force and cultural sof... |
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| Keywords: | the Youth Olympic Games cultural marketing soft power |
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