基于AHP的我国大型体育赛事投融资决策研究

随着体育赛事市场化的不断推进,赛事经济已经成为一种独特的经济现象,大型体育赛事的投融资决策研究是一个全新的课题。从大型体育赛事的成功运行到可持续性发展是一个长期的过程,必须确立最优的投融资方案。通过层次分析法（AHP）研究认为：对于我国大型体育赛事,最佳的投融资方案是资产性融资,其次是通过金融机构的融资,再次是政府直接投资;在实践中,可以采取改进体育赛事产品供给效率、形成良好循环的资金链、培育稳定的投资来源、激发民间资本的活力等对策。

Research on Financing Decisions of Mega - sporting Events in China Based on the AHP

Along with the development of sports events marketization,the events economy has become a unique economic phenomenon,and the research on financing decisions of mega-sporting events became a new project.Because for Mega-sporting events from successful operation to sustainable development is a long-term process,so the optimal investment scheme should be established.This paper introduced the analytic hierarchy process to the financial decisions of China＇s mega-sporting events and suggested that： the best financing proposal is the asset financing,the second is the financing through financial institutions,the last is the direct investment from the government;In practice,it put forward that can improve its products supply efficiency,form a good circulation capital chain,cultivate a stable investment sources,arouse the vitality of folk capital,and so on.