黑龙江省特色滑雪旅游产品开发研究

文章采用文献资料法、实地考察法、访谈法和逻辑分析法，了解黑龙江省滑雪旅游产业的发展现状，对现有消费群体进行分析，结合黑龙江省特色优势，针对如何开发更具吸引力的新产品提出合理化建议，旨在进一步丰富滑雪旅游产品开发研究领域的相关理论，促进黑龙江省滑雪旅游市场的进一步完善和发展。为黑龙江省滑雪旅游产业沿着特色、可持续方向发展提供理论支持。

Research on Exploitation of Characteristic Ski Travel Product

this article USES the literature material method, on- the- spot investigation method, interview method and logical analysis. Understand the present situation of the development of ski tourism industry in Heilongjiang province, analysis of the status of the existing consumer groups , combined with the special advantage of Heilongjiang province, aiming at how to develop a more attractive new products put forward reasonable Suggestions, aims to further enrich the ski tourism product development in the field of research related theory, promote the further perfection and development of ski tourism market. For the ski tourism industry in Heilongjiang province along the characteristics and provide theoretical support for the direction of sustainable development.