| 从产业链角度看我国赛事转播权开发 |
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| 引用本文： | 江宝山,金雪涛.从产业链角度看我国赛事转播权开发[J].吉林体育学院学报,2010,26(2):6-8. |
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| 作者姓名： | 江宝山 金雪涛 |
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| 作者单位： | 中国传媒大学,媒体管理学院,北京,100024 |
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| 基金项目： | 2008年国家体育总局体育哲学社会科学基金 |
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| 摘 要： | 体育赛事转播权的开发经历着赛事举办、组织营销、市场交易、节目转播和受众消费这五个环节的产业链运转。体育赛事的竞技水平低、转播权行销过程中的产权不明晰、中介机构缺乏培育等方面是国内体育赛事转播权开发的制约因素。提高赛事质量、转变体育组织经营机制和营销模式,提升下游买方市场竟买力,从而带来产业链的有序运转和逐步壮大成为推进我国体育转播权开发的着力所在。
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| 关 键 词： | 产业链 赛事转播权 电视 |
The Development of Sports Broadcasting Right in China from the View of Industry Chain |
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| Jiang Baoshan,Jin Xuetao.The Development of Sports Broadcasting Right in China from the View of Industry Chain[J].Journal of Jilin Institute of Physical Education,2010,26(2):6-8. |
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| Authors: | Jiang Baoshan Jin Xuetao |
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| Institution: | (Media Management School,Communication University of China,Beijin,100024,China) |
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| Abstract: | The ineustry chain of sports broadcasting right includes five stages：sports organization,promotion,transaction,program broadcasting and audience consumption.Constraints of domestic sports broadcasting rights transaction are encompassing low quality of sports events,unclear definition of sports broadcasting rights,lacking of specialized intermediation organization,etc.We should focus on improving the quality of sports events,reforming the managerial mechanism and marketing model,and promoting purchasing power in downstream buyer＇s market,in order to make the industry chain work smoothly. |
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| Keywords: | industry chain sports broadcasting right TV |
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