基于微博平台的大学生创业实践项目指导研究

在“互联网+”和大众创业、万众创新的时代背景下,基于微信、微博、直播间等自媒体传播的创业形式迅速发展,自媒体的影响力和商业价值在越来越多的领域日益体现。文章以西华大学“鹏飞”体系花式动感单车微博创业实践项目为例,分析如何开展大学生创业实践的指导。

Research on Guidance of University Students' Entrepreneurship Practice Project Based on Weibo Platform

Under the background of"Internet"and mass entrepreneurship,the entrepreneurial forms of self-media communication,such as WeChat,Weibo,live broadcast and so on,have developed rapidly.The influence and commercial value of the media are increasingly reflected in more and more fields.This paper analyzes how to carry out the guidance of college students'entrepreneurial practice with the example of"Pengfei"system of Xihua University and Weibo's entrepreneurial practice project.