北京奥运文化传播的特点、性质及其对国家形象的塑造

本文认为,北京奥运文化传播作为一种文化传播、媒介变迁与文明演进的共时性过程,它实质上是一种透过传播认知体育文化、认知社会发展和人自身的过程,具有跨文化传播和数字媒介传播等性质。北京奥运文化传播对提升中国文化影响力,塑造和平崛起的中国国家形象产生着重要而积极的影响。

On the Beijing Olympic Culture Communication and the National Image of China

The paper considers that, Beijing Olympic Game obtains the world's attention by acting as a world's intermediary affair, so it becomes a good moment for China to mold Chinese national image. The propagation of Beijing Olympic Culture has some characteristics such as cross-culture spread and digital intermediary convey. The propagation of Beijing Olympic Culture plays an important and positive role in promoting Chinese cultural influence, molding China national image which is growing up peacefully.