| 浅析网络病毒视频广告 |
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| 引用本文： | 陈希萌. 浅析网络病毒视频广告[J]. 泰州职业技术学院学报, 2010, 10(2): 63-66 |
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| 作者姓名： | 陈希萌 |
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| 作者单位： | 苏州大学,凤凰传媒学院,江苏,苏州,215000 |
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| 摘 要： | 病毒式的网络视频广告营销是当前广告界兴起的一大潮流。文章对其迅速发展的原因进行了深入浅出的探讨,并通过分析比较部分成功的病毒视频广告案例总结出其中主要的创意特征,为病毒视频广告的发展提供一些参考意见。
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| 关 键 词： | 病毒广告 视频广告 创意特征 |
Analysis of Network Virus Video Ads |
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| CHEN Xi-meng. Analysis of Network Virus Video Ads[J]. Journal of Taizhou Polytechnical Institute, 2010, 10(2): 63-66 |
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| Authors: | CHEN Xi-meng |
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| Affiliation: | CHEN Xi-meng (Phoenix Media Institute of Suzhou University,Suzhou Jiangsu 215123,China) |
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| Abstract: | Web video advertising viral marketing is a major trend of the current advertising.This paper reasons for its rapid development of the study in simple terms,and summarized the main creative features through analysis and comparison of some of the successful cases of viral video ads.All of these will provide some reference for the development of viral video ads. |
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| Keywords: | viral video ads reasons for the development creative features |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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