| 农产品冷链物流企业的定制营销服务模型构建 |
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| 引用本文： | 原惠群,舒文定.农产品冷链物流企业的定制营销服务模型构建[J].湖北第二师范学院学报,2012(9):68-72. |
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| 作者姓名： | 原惠群 舒文定 |
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| 作者单位： | 武汉理工大学交通学院;湖北经济学院工商管理学院;国家审计署 |
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| 摘 要： | 在借鉴第三方物流企业定制营销模式的基础上,通过介绍农产品冷链物流企业实现定制化营销服务的依据与模式,对农产品冷链物流企业定制化营销中的各个模块进行了具体的说明,为我国农产品冷链物流企业开展满足客户个性化需求的定制营销提供一定的借鉴。
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| 关 键 词： | 农产品 冷链物流 定制营销 |
Construction of Customization Marketing Service Model for Agricultural Product Cold Chain Logistics Enterprises |
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| YUAN Hui-qun,SHU Wen-ding.Construction of Customization Marketing Service Model for Agricultural Product Cold Chain Logistics Enterprises[J].Journal of Hubei University of Education,2012(9):68-72. |
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| Authors: | YUAN Hui-qun SHU Wen-ding |
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| Institution: | 1.School of Transportation,Wuhan University of Technology,Wuhan 430063,China; 2.School of Business Administration,Hubei Universty of Economics,Wuhan 430205,China; 3.National Audit Office of People’s Republic of China,Beijing 100830,China) |
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| Abstract: | China agricultural cold chain has a vast market,a trend of diversification and personalization for the customer demand.According to the personalized demand of customers,the customization marleting is increasingy respected and widely recognized by enterprises and customers.Therefore,it is particularly important to further analyse customization behavior of agricultural cold chain logistics enterprise.Based on the reference to the customization marketing model of the third party logistics enterprise,this paper describes each module of customization marketing in details,through introducing the basis and mode of achieving customized marketing services for the agricultural product cold chain logistics enterprises.It is hoped that a certain reference can be provided to our country agricultural cold chain logistics enterprises for implementing the customization marketing to meet customer demand for individual requirements. |
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| Keywords: | agricultural product cold chain logistics customization marketing |
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