浅谈全国排球联赛的新闻策划

文章从企业新闻策划的含义和原则谈起,认为全国排球联赛组委会和各赛区组委会,按照企业新闻策划的方法,对赛事进行新闻策划是切实可行的.作者认为,全国排球联赛组委会在进行新闻策划时应该做到：有明确的目标和切实可行的计划;准确的定位,突出联赛的理念和主题;各赛区要有专门的新闻宣传人员,建立自己的新闻资源库;在做新闻策划前,要了解该赛区消费者的群体特征等.

On the News Planning of the National League Volleyball Match

Starting from the implication and principles of the news planning of enterprises ,the authors believe that it is feasible for the organizing committee of national league volleyball match and individual organizing committees in each area to conduct news planning according to the methods of news planning for enterprises. It is also believed that the organizing committee should live up to the following rules when making their news planning : there should be clear goals and a practical feasible scheme,accurate orientation,a focus on the notion and theme of the league matches,specialized press campaign personnel in every area ,establishment of its own news resources' bank and a full understanding of the mass characteristics of consumers in the particular area.