| 试论现代市场营销新观念 |
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| 引用本文： | 缪翠莲,吴高才.试论现代市场营销新观念[J].兵团职工大学学报,1999(3). |
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| 作者姓名： | 缪翠莲 吴高才 |
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| 作者单位： | 新疆兵团农六师水管处(缪翠莲)，新疆乌鲁木齐河管理处(吴高才) |
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| 摘 要： | 本文强调了关系营销的重要性及如何提供周到的服务使顾客有知觉性的控制，同时，认为“消费者至上”是一种落后的营销观念，企业除了满足消费者需求外，还应引导消费，通过开发新产品来创造需求，从而使企业获得长久发展的后劲。
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| 关 键 词： | 市场营销观念 关系营销 创造需求 |
On New Concept of Modern Market Sales |
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| Miu Cuilian, Wu Gaocai.On New Concept of Modern Market Sales[J].Journal of Bingtuan Staff Members University,1999(3). |
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| Authors: | Miu Cuilian Wu Gaocai |
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| Institution: | Miu Cuilian; Wu Gaocai |
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| Abstract: | The paper emphasizes the importance of relations on sales and the way on how to provide picture service to make consumers conscious. Meanwhile consumerism is considered as an concept, the enterprise should try to guide consumption and create demand by developing new produsts besides meeting consumers' demand in order to have a long - term staying power of its development. |
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| Keywords: | concept of market sales relations on sales creat demand \= |
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