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| 基于精准营销的我国体育赛事营销策略分析 | |
| 引用本文： | 霍圣录,楼小飞,朱超.基于精准营销的我国体育赛事营销策略分析[J].山东体育学院学报,2012,28(4):13-18. |
| 作者姓名： | 霍圣录 楼小飞 朱超 |
| 作者单位： | 1. 上海体育学院团委,上海,200438 2. 上海体育学院经济管理学院,上海,200438 3. 浙江工业职业技术学院,浙江 绍兴,312000 |
| 基金项目： | 上海市教委重点课题资助项目，上海市重点学科(第3期)建设资助项目，上海市体育局体育社会决策咨询资助项目 |
| 摘 要： | 基于赛事的商品属性以及体育赛事作为一种特殊的商品,引入精准营销,对我国体育赛事营销进行探索和分析,传统营销与精准营销的区别,分析和探讨了我国体育赛事营销中存在的主要问题及相关对策。 |
| 关 键 词： | 传统营销 精准营销 体育赛事 营销策略 |
Marketing strategy of events in China based on precision marketing |
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| HUO Sheng-lu , LOU Xiao-fei , ZHU Chao.Marketing strategy of events in China based on precision marketing[J].Journal of Shandong Physical Education Institute,2012,28(4):13-18. | |
| Authors: | HUO Sheng-lu LOU Xiao-fei ZHU Chao |
| Institution: | 1.Youth League Committee,Shanghai Sport University,Shanghai 200438;2.School of Economics and Management,Shanghai Sport University,Shanghai 200438;3.Zhejiang Vocational College of Industrial Technology,Shaoxing 312000,China |
| Abstract: | It made an analysis of the merchandise based on the event property,as well as sporting events as a special kind of merchandise,the introduction of precision marketing and sports marketing of China.It discussed the problems and strategies of marketing on sports events in China. |
| Keywords: | traditional marketing precision marketing sport events marketing strategy |
| 本文献已被 CNKI 万方数据 等数据库收录！ | |