| 英语广告汉译的审美视角 |
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| 引用本文： | 许曦明,许颖欣.英语广告汉译的审美视角[J].商丘师范学院学报,2006,22(1):149-152. |
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| 作者姓名： | 许曦明 许颖欣 |
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| 作者单位： | 宁波大学,外语学院,浙江,宁波,315211 |
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| 摘 要： | 英语广告汉译应在切合原文内容的基础上,以汉语生态为观照,用通俗的文字、简洁的句式再现英语广告的商品信息,重塑英语广告的审美构成,使汉译广告贴近乃至契合英语广告的审美价值,成为商品诉求与语言魅力的有机结合体。
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| 关 键 词： | 英语广告 汉译文本 审美 |
| 文章编号： | 1672-3600(2006)01-0149-04 |
| 修稿时间： | 2005年10月21 |
Chinese Translation of Advertising English: Aesthetics |
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| XU Xi-ming,XU Ying-xin.Chinese Translation of Advertising English: Aesthetics[J].Journal of Shangqiu Teachers College,2006,22(1):149-152. |
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| Authors: | XU Xi-ming XU Ying-xin |
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| Abstract: | Commodity information should be reproduced and aesthetic components in popular words and concise sentence structures based on approaching the original content according to Chinese ecology in its translation of advertising English in order that Chinese translated advertisements can be close and even harmonious to aesthetic value of the original and become organic unity between commodity pursuit and language fascination. |
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| Keywords: | advertising English Chinese translation aesthetics |
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