我国足球产业的形成与发展策略

通过对我国足球产业发展现状的分析,结合我国足球产业发展的历史与现实环境,指出了中国足球产业发展存在的主要问题,并提出了对策：使职业足球俱乐部具有产权清晰的投资机制;提高足球竞赛表演质量;无形资产的开发利用应成为俱乐部主要的经营内容;构建职业足球俱乐部管理体系;形成政俱分开的管理机制.

Formation and development strategies of football industry in China

Through an analysis of the current development of the football industry in China and on the basis of the historical and current development environment of football industry in China, this paper points out the main problems in the course of development and proposes strategies, ie., establishing an investment mechanism featured with clear property rights in the professional football clubs, enhancing the performance of football matches, making the exploitation of intangible assets as the main business of the clubs, constructing the management system of professional football clubs and separating government functions from club management.