企业的使命

企业的使命是为社会、为股东、为消费者创造价值,其核心是为消费者创造价值。这里企业创造的价值是指为他人创造的使用价值和为他人带来利益和好处。企业是价值的创造者,消费者是企业价值的实现者,企业创造的价值只有得到消费者的承认被消费者购买才算最终实现。本文主要从生产领域和流通领域阐述以消费者为核心的企业创造价值的活动及价值实现策略。

The Mission of the Corporation

The misson of a corporation is to create interests for society,for stockholders and employees and for customers, of which the core is to create interests for customers. The corporation is the creator of customers interests, while the customer is the implementor of corporations value. This article will expatiate on the interests - creating activities for customers of the corporation and their implementation strategy primarily from the production area and the circulation area.