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我国体育产业政策缺效原因分析
引用本文:陈明.我国体育产业政策缺效原因分析[J].体育科技文献通报,2014(12):38-40.
作者姓名:陈明
作者单位:广州大学体育学院,广东广州510006
基金项目:广州市属高校科研计划项目(项目编号:20128069);广州大学体育产业研究中心专项项目(项目编号:201201)
摘    要:通过理论与实践的视角分析,我国体育产业政策客观上存在缺效现象。产业政策的不合理性、多种利益博弈、政府的管理能力和水平、二元经济结构和消费观念等是造成体育产业政策缺效的主要原因,但产业政策的缺效不能等同于产业政策无效。在社会主义市场经济的初级阶段,我国体育产业要在较短时间内实现规模化发展和社会化提升,需要充分发挥政府政策的导向作用,创新体育产品供给模式,提高政府的管理水平和创新能力。同时在政策的制定和实施过程中强化和推广具有正面导向作用的产业政策,调整和终止带有负面导向作用的产业政策。通过反馈与评价提高体育产业政策的有效性。

关 键 词:体育产业  政策  分析

Analysis on Causes of Lack of Effect of Sports Industry Policy in China
CHEN Ming.Analysis on Causes of Lack of Effect of Sports Industry Policy in China[J].Bulletin of Sport Science & Technology,2014(12):38-40.
Authors:CHEN Ming
Institution:CHEN Ming(School of Physical Education, Guangzhou University, Guangzhou 510006, China)
Abstract:From the angle of theoretical and practical analysis, our sports industry policy objectively exists deficiency phenomenon.Irrationality of industrial policy, a variety of benefit gambling, the government's management ability and level, the dual economic structure and consumption idea and so on sports industry policy is the main reason for the lack of effect, but the lack of effect of industrial policy cannot be equated with industrial policy invalid.In the primary stage of socialist market economy, our sports industry realizing the large-scale development in a relatively short time and social promotion needs to give full play to the guiding role of government policy, innovation of sports goods supply mode, improving the government's management level and innovation ability.At the same time, in the process of policy formulation and implementation, it has a positive guiding role to strengthen and promote the industrial policy, adjustment and end with a negative guiding role of industrial policy.Through feedback and evaluation to improve the effectiveness of sports industry policies.
Keywords:sports industry  policy  lack of effect  economies  scale  positive guidance
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