汉英商标词之交际翻译

随着世界经济全球化的不断发展，中国进出口商品的数量日益增长，因此大量的汉英商标词需要翻译。交际翻译注重译读的理解与反映，强调信息产生的效果，因此它是翻译汉英商标词的最佳方法。交际翻译法对我们从事商标词的翻译具有重要的指导意义。

The Communicative Translation of Chinese-English Trademarks

With the further development of the world economic globalization, a wealth of Chinese-English trademarks require translating in that the number of import&export commodities in China is progressively growing. The two authors of this article discuss the composition of Chinese-English trademarks, their translating techniques and communicative translation. The communicative translation, which attaches much importance to the comprehension and response of the target language readers and stress the effect produced by information, plays a principal role in the process of trademarks translation. So the communicative translation is of the great instructive significance for us to translate Chinese-English trademarks, as well as the optional method to interpret them.