| 黑龙江体育产业商业运行研究 |
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| 引用本文： | 王飞,房英杰,史明,艾振国,张旭辉.黑龙江体育产业商业运行研究[J].体育科技文献通报,2012,20(1):11-12,17. |
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| 作者姓名： | 王飞 房英杰 史明 艾振国 张旭辉 |
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| 作者单位： | 哈尔滨体育学院社会体育系,黑龙江哈尔滨,150008 |
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| 基金项目： | 黑龙江省哲学社会科学规划青年项目 |
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| 摘 要： | 为了深入探索体育产业商业运行，启发现实黑龙江省体育产业发展思路，通过文献资料法、逻辑分析法等研究方法，对黑龙江体育产业商业运行进行研究。研究结果表明，黑龙江体育产业商业运行可以从模式设计入手，注重参与主体能动性和政府有效规制，现实运行中需要供给有效制度、建立相容性环境和培养各参与主体的微观意识形态。
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| 关 键 词： | 黑龙江 体育产业 研究 |
Study on Sports Industry CommercialOperation in HeilongjiangProvince |
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| WANG Fei,FANG Ying-jie,SHI Ming,AI Zhen-guo,ZHANG Xu-hui.Study on Sports Industry CommercialOperation in HeilongjiangProvince[J].Bulletin of Sport Science & Technology,2012,20(1):11-12,17. |
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| Authors: | WANG Fei FANG Ying-jie SHI Ming AI Zhen-guo ZHANG Xu-hui |
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| Institution: | Department of Society Sports,Harbin Institute of Physical Education,Harbin 150008,Heilongjiang China. |
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| Abstract: | In order to explore sports industry commercial operation,and enlighten realistic sports industry deve-lopment in Heilongjiang province,through the methods of literature review,logical analysis and so on,this paper studiesthe sports industry commercial operation in Heilongjiang province.The result shows that sports industry commercial operation in Heilongjiang province may start with pattern design,pay attention to attender’s positivity and the government effective regulation,need supply efficiency institution,establish harmonization circumstance and cultivate microcosmic ideology of every attender. |
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| Keywords: | sport industry commerce operation Heilongjiang province |
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