| 中学生群体体育消费特征对体育产业发展的影响研究 |
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| 引用本文： | 翟帅.中学生群体体育消费特征对体育产业发展的影响研究[J].体育科技文献通报,2010,18(10):96-97,102. |
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| 作者姓名： | 翟帅 |
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| 作者单位： | 江苏省南通大学体育科学学院,江苏,南通,226006 |
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| 摘 要： | 本文运用问卷调查法、文献资料法、数理统计等方法对中学生群体的体育消费结构以及体育消费的心理动机进行了调查分析,同时结合假设性调查对中学生群体潜在体育消费能力和体育消费市场的进行了分析与研究,并提出了中学生群体体育消费结构变动趋势的三个阶段,试图为我国体育产业的发展提供理论参考。
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| 关 键 词： | 中学生 体育 消费 特征 体育产业 影响 |
Influence of the Sports Consumption Characteristic of Student's Group on the Development of the Sports Industry |
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| ZHAI Shuai.Influence of the Sports Consumption Characteristic of Student's Group on the Development of the Sports Industry[J].Bulletin of Sport Science & Technology,2010,18(10):96-97,102. |
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| Authors: | ZHAI Shuai |
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| Institution: | ZHAI Shuai (School of Sports Science, Nantong University, Nantong 226006, Jiangsu China.) |
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| Abstract: | The questionnaire survey, literature review and mathematical statistics are applied to analyze the middle school student＇ s sports consumption structure and mental motivation, make survey on their potential consumption ability and sports consumption market combining with hypothetical investigation, puts forward the three phases of student＇ s sports consumption changing trend and provide the theoretical reference for sports industry development in China. |
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| Keywords: | middle school student sport consumption characteristic sport industry influence |
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