| 试论广告中的女性形象 |
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| 引用本文： | 何静. 试论广告中的女性形象[J]. 商丘师范学院学报, 2004, 20(3): 143-144 |
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| 作者姓名： | 何静 |
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| 作者单位： | 河南大学,工商管理学院,河南,开封,475001 |
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| 摘 要： | 女性形象深得广告与广告人的青睐,有其深刻的社会和文化内涵。从媒介广告入手,把女性形象放在特定的语境中分析,从而识别出在商业化规范的今天,女性形象广告的鲜明特点与发展走向,对塑造优秀的中国女性形象可谓意义深远。
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| 关 键 词： | 广告 女性形象 女性消费 |
| 文章编号： | 1672-3600(2004)03-0143-02 |
| 修稿时间： | 2003-11-19 |
On the Female Images in Advertisements |
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| HE Jing. On the Female Images in Advertisements[J]. Journal of Shangqiu Teachers College, 2004, 20(3): 143-144 |
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| Authors: | HE Jing |
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| Abstract: | The advertisements and advertisers pay much attention to the female images. There are many profound social and cultural meaning in it . This paper tries to analyse the female images by putting them into the medium advertisement in particular Language surroundings so that we can discern the distinguishing characteristic and the trend of its development. |
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| Keywords: | advertisement female image felmale advertisment |
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