Push-and-Run between Power,Participation and Performance: Political Playmaking and the Tactics of the Asian Football Confederation

In the wake of the nomination of Qatar as host country for the World Cup 2022 and the subsequent debate on ethical and organizational aspects of running world football, more public attention has been drawn to actors that play an important role in the politically, economically, and culturally globalized ‘game’ of football. Journalists, academics, and fans have therefore spotlighted the significance of sport governing bodies in the context of aspects relating to power, profit, participation, and performance. This article provides an insight into the significance of political issues in sport in general and particularly with regard to football in Asia and the role of the Asian Football Confederation (AFC). Referring to the political processes within the football system as well as the political relations between non-governmental, governmental, and business actors this analysis produces an account of the complexity of football politics. Under consideration of three theoretical perspectives – globalization, neo-institutionalism, and governance – the paper assesses the AFC as Glocal Player, Corporate Actor, and Skilful Negotiator.