企业危机管理中的沟通策略

在市场经济高度发展的今天,企业所面临的内外部环境越来越复杂,随时要应对危机的发生,因此,危机管理成为企业管理的重中之重。本文从企业危机中的沟通对象入手,提出了在危机中针对不同对象的沟通策略。

Communication Strategy During the Crisis Management of Corporation

Today, the market economy is developed very highly, the corporation have to face the complicated environment not only inner but also external .The crisis is happened at any moment, so the crisis management is the most important part of company management.In this article, all kinds of crisis of corporation are brought out first , the communication strategy corresponding to the different crisis are issued then.