浅谈我国高校节假日休闲体育市场开发

随着我国市场经济的逐渐成熟,人们的余暇时间逐渐增多,休闲成为人们生活的一个重要组成部分,体育以其独有的魅力成为人们休闲的首要选择。休闲体育逐渐走进人们的日常生活,并渐渐形成一个专门的产业,成为一个未来社会经济的新的增长点,被人称为“朝阳产业”,受到社会的广泛关注。高校作为社会的一个重要组成部分,对休闲体育当然不能视而不见。由于高校的特殊性,其对休闲体育市场的开发必然具有特殊特征。本文主要就开发高校节假日休闲体育市场做一些探讨。

Discussion on Development of College Holiday Leisure Spons Market in China

With the maturity of China＇ s market economy, people＇s leisure time gradually increased and the life of leisure become an important part of people＇ s daily life. Sports with its unique charm become the first choice of leisure. Leisure sports gradually go into people＇ s daily life, and gradually formed a specialized industry, as a socio- economic future of the new growth points, to be known as ＂sunrise industry,＂ widespread concern in the community. College community as an important part of the leisure sports certainly can not turn a blind eye. As colleges and universities are unique, their leisure sports market development will inevitably have special features. This paper, on the development of college holidays leisure sports market, makes some discussions on it.