| 饭店服务的中国特色趋势发展研究 |
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| 引用本文： | 杨丽萍,罗辉,符江红.饭店服务的中国特色趋势发展研究[J].玉溪师范学院学报,2008,24(10):12-16. |
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| 作者姓名： | 杨丽萍 罗辉 符江红 |
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| 作者单位： | 玉溪师范学院商学院,云南,玉溪,653100 |
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| 摘 要： | 饭店服务中国特色趋势发展研究是对饭店管理实践的研究.特色是支撑饭店品牌力的核心要素之一.因此,应该研究饭店服务理念、礼仪、项目中的中国特色对饭店品牌力的提升作用,打造最具有生命力、活力、吸引力的中国本土饭店,进而打造有中国特色的饭店品牌.
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| 关 键 词： | 饭店服务 中国特色 品牌 |
A Study on the Development Tendency of Chinese Characteristics in Hotel Service |
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| YANG Li-ping,LUO Hui,FU Jiang-hong.A Study on the Development Tendency of Chinese Characteristics in Hotel Service[J].Journal of Yuxi Teachers' College,2008,24(10):12-16. |
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| Authors: | YANG Li-ping LUO Hui FU Jiang-hong |
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| Institution: | YANG Li-ping LUO Hui FU Jiang-hong(Business School,Yuxi Normal University,Yuxi,Yunnan 653100) |
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| Abstract: | The study of the development tendency of Chinese Characteristics in hotel service is a study of the hotel management practice.Characteristics are a key element that underlies the hotel brand.Therefore it is necessary to study what kind of service views,service etiquettes,and service items can help create and promote pleasing and vigorous native hotel brands with Chinese Characteristics. |
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| Keywords: | hotel service Chinese Characteristics brand |
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