媒介融合时代的传统出版业:焦虑与应对

在媒介融合背景下,传统图书出版业与网络出版、数字出版、手机出版等新业态相互联系、相互作用,在竞争中相互促进。如何在媒介融合的冲击下找到自己的位置,是传统图书出版面临的一大挑战。本文通过对媒介融合背景下传统图书出版面临挑战与机遇分析,依据媒介与图书出版的互动关系,探讨图书出版的创新与发展。

Anxiety and Coping with in Traditional Publishing Industry in the Age of Media Convergence Innovation

In the context of media convergence,traditional book publishing interacts with web publishing,digital publishing,mobile phones and other new forms of publishing.And they can also get common promotion in the competition.How to find the place with the impact of media convergence is the major challenge for the traditional book publishing.This paper,by analyzing the challenges and opportunities of traditional book publishing facing under the background of media convergence,and according to the interactive relationship between media and book publishing,attempts to explore the innovation and development of book publishing.