论“风险社会”危机的跨文化传播

世界已经进入“风险社会,”风险并非自然的风险,乃是“人造风险”。风险具有全球性、知识依赖性和“不确定性”等特征,对危机的跨文化传播研究显得尤为必要和紧迫。传媒具有风险认知和沟通功能,预测、凸现隐形的风险并对现实危机进行“定义”、“冠名,”以提高不同文化背景下的人们对同一危机的“在场感”以及经验、认知的相互交流。大众传媒要尽量减少传播的悖论和破除话语中心论,同时,对危机的跨文化传播研究应该从研究“误传”、“误读”转向研究如何协调合作与建构意义。

Intercultural Communication in Crisis of Risk Society

Mankind has entered a risk society,while risks are not natural risks,but are "artificial risks".Uncertainty and globalization are the major characteristics of risks,thus risk communication is very important for intercultural communication of the crisis.Mass media represent,expose and define the latent risks,and should reduce or avoid the paradox of risk communication,eliminate the centricity of risk discourses.At the same time,the research on intercultural communication should shift from the research of "misread" to the research how to harmonize and construct the significance.