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崀山发展低碳旅游SWOT分析及其对策
引用本文:冯灿飞,曹捷.崀山发展低碳旅游SWOT分析及其对策[J].邵阳学院学报(社会科学版),2012,11(1):58-62.
作者姓名:冯灿飞  曹捷
作者单位:邵阳学院经济与管理系,湖南邵阳,422000
摘    要:崀山以其得天独厚的丹霞地貌享誉全球。在申遗成功的历史机遇下,崀山这位旅游业的新星迫切需要找准发展方向,明确发展理念,以此实现自己社会价值与经济效益双丰收的强烈愿景。文章立足崀山发展现状,利用SWOT模型对崀山旅游开发中面临的优势、劣势、机遇和威胁进行全方位分析,从低碳的角度分别从营造低碳旅游吸引物、配置低碳旅游设施、倡导低碳旅游消费方式、培育碳汇旅游体验环境等四个方面对崀山旅游开发对策进行探讨,以指导崀山低碳旅游开发。

关 键 词:低碳旅游  SWOT分析  崀山

SWOT Analysis and Countermeasures of Langshan’s Low-carbon Tourism
FENG Can-fei,CAO Jie.SWOT Analysis and Countermeasures of Langshan’s Low-carbon Tourism[J].Journal of Shaoyang University:Social Science,2012,11(1):58-62.
Authors:FENG Can-fei  CAO Jie
Institution:(Dept.of Economic and Management,Shaoyang University,Shaoyang 422000,China)
Abstract:Langshan has a worldwide reputation for its unique Danxia landform.In the historic opportunity of being successfully inscribed into UNESCO World Heritage Site,this new tourism star is in urgent need for a clear direction and a specific conception of development to realize its intense aspirations in achieving the win-win goal of both its social value and economic benefit.Based on the current situation of Langshan,this paper intends to analyze the disadvantages,advantages,opportunities and potential threats that may lie in the process of its future development by using the SWOT model.Then according to the low-carbon philosophy,the paper puts forward some countermeasures on how to solve the problems from four aspects: building the low-carbon tourism attractions,installing facilities,advocating low-carbon consumption styles and cultivating the experience environment of carbon sequestration tourism.
Keywords:low-carbon tourism  SWOT analysis model  Langshan
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