| 日本体育振兴彩票的会员制营销分析 |
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| 引用本文： | 曲辉.日本体育振兴彩票的会员制营销分析[J].辽宁体育科技,2011,33(5):18-19. |
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| 作者姓名： | 曲辉 |
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| 作者单位： | 东北大学体育部,辽宁沈阳,110004 |
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| 摘 要： | 分析了日本体育振兴彩票的会员制营销策略,结果证明日本体育振兴彩票推行的会员制营销策略是成功的,会员制营销适用于体育彩票的营销。为了提高中国体育彩票市场竞争力和促进中国体育彩票的健康发展,建议中国体育彩票采用会员制营销策略。
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| 关 键 词： | 体育彩票 会员制营销 |
An analysis of Affiliate Marketing of Japanese sports lottery |
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| QU Hui.An analysis of Affiliate Marketing of Japanese sports lottery[J].Liaoning Sport Science and Technology,2011,33(5):18-19. |
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| Authors: | QU Hui |
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| Institution: | QU Hui(Physical Education Dept.of Northeastern University,Shenyang Liaoning 110004) |
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| Abstract: | Affiliate marketing strategy carried out to market sports lottery in Japan was analyzed in this article.The results prove that affiliate marketing strategy has succeeded in Japan and that affiliate marketing is applicable to sport lottery marketing.In order to improve competitiveness and the healthy development of the Chinese sports lottery,the present paper suggests that affiliate marketing strategy can be adapted to marketing Chinese sports lottery. |
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| Keywords: | Japan sports lottery affiliate marketing |
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