| 竞赛表演服务生产与消费过程的整合 |
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| 引用本文： | 陈云开.竞赛表演服务生产与消费过程的整合[J].上海体育学院学报,2002,26(4):1-5. |
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| 作者姓名： | 陈云开 |
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| 作者单位： | 上海体育学院,体操系,上海,200438 |
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| 基金项目： | 国家社会科学基金青年项目 (0 1CTY0 0 3 )，教育部博士点基金资助课题 |
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| 摘 要： | 采用文献资料与调查访问相结合的研究方法，了解我国竞赛表演行业服务营销的现状。结合服务营销管理理论，理解竞赛表演服务生产与消费过程整合的内涵，提出了竞赛表演服务流程，以及竞赛表演服务在质量和数量方面进行整合的营销管理策略。
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| 关 键 词： | 消费过程 服务营销 服务流程 质量整合 数量整合 竞赛表演行业 生产过程 中国 |
| 文章编号： | 1000-5498(2002)04-0001-05 |
| 修稿时间： | 2002年6月16日 |
Integration of Provision and Consumption in Professional Sports Services |
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| Chen Yunkai.Integration of Provision and Consumption in Professional Sports Services[J].Journal of Shanghai Physical Education Institute,2002,26(4):1-5. |
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| Authors: | Chen Yunkai |
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| Abstract: | By literature, investigation and interview, the author has found out the status quo of the service marketing in the professional sports market in China. In the light of the theories of service marketing management, he understands the connotation of the integration of provision and consumption in professional sports services, and puts forward the professional sports service flow and some service marketing management strategies for the integration of service quality with quantity. |
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| Keywords: | professional sports service marketing service flow qualitative integration quantitative integration |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
