新经济条件下企业营销观念的转变

随着经济全球化，高新技术的日新月异，商品的生命周期越来越短，市场竞争日趋激烈。新经济的出现使得企业市场营销的观念发生根本性的转变，市场营销活动逐步转变为由4CS替代4PS，以赢得顾客信赖为目标，这就迫使企业要适应市场的变化，不断转变和树立一些诸如整合营销、概念营销、网络营销、客户关系管理等营销新观念和新方法，以取得市场竞争的主动权。

Change of Marketing Strategy of Enterprise Under New Economic Condition

Wi th the g lobalization of the economy,and the development of high technology,the life c ycle of the product is becoming shorter and the market competition is becoming h eated.The appearance of the new economic condition makes the marketing strategi es of an enterprise changed thoroughly from4PS to4CS in order to get the custo mers trust.It has forced enterprises to adapt to the change,shift and establi sh some new marketing concepts and methods,such as unity mar-keting,concept marketing,internet marketing,client relationship management,etc,to try to get the competition initiative.