浅析企业的色彩营销策略

色彩不仅能传达企业和产品的形象和特征，也能美化企业的产品、包装和销售环境，从而更好地提高企业的经济效益，从企业的色彩分类来看，不同类型色彩在企业营销中所起的作用是不同的。因此，企业要针对不同需求的消费者设计出不同色彩风格的产品。

A Brief Analysis of Color Marketing Strategy of Enterprises

Color can not only transmit the image and Character of enterprises and products, but also beautify the product, packing and the sale environment, thus promotes the economic benefit of enterprises. Different types of colors play different roles in enterprise marketing. So enterprises should design different styles of products for consumers who have different demands.