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NBA与CBA主场文化比较
引用本文:刘翀,杨海晨,赵芳.NBA与CBA主场文化比较[J].军事体育进修学院学报,2007,26(4):62-64.
作者姓名:刘翀  杨海晨  赵芳
作者单位:1. 桂林电子科技大学体育部,广西,桂林,541004
2. 广西师范大学体育学院,广西,桂林,541004
摘    要:NBA这一世界篮球文化的精品,在主场文化上为CBA提供了良好的榜样,对NBA和CBA在队名、主场球队所在城市人口数量、主场容纳观众数量、广告、激励机制、球场间歇表演等较有鲜明个性的文化差异进行了比较.对于CBA主场文化建设具有一定的理论参考价值.

关 键 词:NBA  CBA  主场文化
文章编号:1671-1300(2007)04-0062-03
修稿时间:2007年8月20日

The Similarity and the Differences in Host Culture between NBA and CBA
LIU Chong,YANG Hai-chen,ZHAO Fang.The Similarity and the Differences in Host Culture between NBA and CBA[J].Journal of Pla Institute of Physical Education,2007,26(4):62-64.
Authors:LIU Chong  YANG Hai-chen  ZHAO Fang
Abstract:As a treasure of basketball culture all around the world,NBA has set a good example to CBA.The writer,discusses the distinctive cultural differences between NBA and CBA,including the choice of the name for the team,the choice of host location,the act of the fans,ads,audiovisual system,stimulating system as well as the performance between the intervals of the match.This research,to some extent,has some theoretically referential value for the construction of CBA host.
Keywords:NBA  CBA  host culture  similarity and differences
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