| 中国期刊产业市场结构的特征 |
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| 引用本文： | 陶喜红.中国期刊产业市场结构的特征[J].国际新闻界,2011(3). |
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| 作者姓名： | 陶喜红 |
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| 作者单位： | 中南民族大学文学与新闻传播学院; |
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| 基金项目： | 中南民族大学中央高校基本科研业务费专项资金项目“产业融合背景下传媒产业组织体系变革研究”的阶段性成果。(项目编号:ZSQ10033) |
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| 摘 要： | 我国期刊产业市场规模巨大,近年来出现增长失速现象。期刊发行与广告市场集中度比较低,属于竞争型市场结构。期刊市场中同质竞争现象表现得比较明显,市场进入壁垒很高,市场退出机制不完善。为了优化期刊产业市场竞争机制,亟需通过多种途径建构有效竞争的市场结构。
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| 关 键 词： | 期刊产业 市场结构 市场集中度 市场壁垒 同质竞争 |
The Features of Market Structure of Periodical Industry in China |
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| TAO Xihong.The Features of Market Structure of Periodical Industry in China[J].Journal of International Communication,2011(3). |
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| Authors: | TAO Xihong |
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| Institution: | TAO Xihong (College of Literature and Journalism,South-Central University for Nationalities,Wuhan,430074) |
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| Abstract: | The author suggests China's periodical market is of competitive market structure,where homogeneous competition is obvious.The barrier to entry periodical market is high while the market is lack of exit mechanism.In order to optimize the market competition mechanism,we should employ a variety of ways to construct effective competition market structure. |
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| Keywords: | Periodical Industry Market Structure Market Concentration Barrier to Entry Market Homogeneous Competition |
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