企业创新文化、战略能力对创业导向的影响研究

创业导向是企业在激烈竞争环境中能否持续创新、承担风险、采取超前行动并积极参与竞争的综合体现。本文认为创业导向的产生与企业创新文化和战略能力有关。通过对国内127家企业的问卷调查后发现:企业创新文化和战略能力能直接影响创业导向,原因是创新文化强调企业应有更强的创新意愿和更开放的创新态度,这能促使企业获得更多具有创新性的信息和想法,并愿意承担更多风险;而战略能力强调企业外部环境信息的收集和内部信息的沟通,这能提升企业的信息质量,有利于企业实现超前行动和增强积极竞争的信心。此外还发现,创新文化还能通过战略能力间接影响企业创业导向,即战略能力是创新文化和创业导向的中介变量。

The effect of firm’s innovative culture and strategic capability on entrepreneurial orientation

The entrepreneurial orientation is a comprehensive reflection of the enterprises whether they are willing to keep innovation, take risks and take pre-actions. In this paper, we discovered the emergence of entrepreneurial orientation is related to the innovative culture and strategic capability. By analyzing the data coming from 117 domestic enterprises and utilizing multiple regression analysis, this paper found out that innovative culture and strategic capability may influence directly entrepreneurial orientation for the reason that innovative culture emphasizes the stronger willingness to innovate and to open, that is, it isinnovative culture that promotes more innovative information, ideas and risk-taking. On the other hand, strategic capability emphasizes collecting external information and strengthening internal communication, which is beneficial to realizing pre-acting and enhancing the confidence of positive competition. In addition, it was also found out that innovative culture may impact indirectly the enterprises' entrepreneurial orientation through strategic capability, which is a mediating variable between innovative culture and entrepreneurial orientation.