冰嬉旅游文化产品开发研究

冰雪旅游的本质是文化交流,从文化的角度审视冰雪资源,追溯其中国传统文化的历史渊源,开发冰雪文化旅游新产品,对于挖掘冰雪旅游的文化内涵,丰富冰雪旅游的内容,弘扬中华民族传统文化具有重要意义。通过对冰嬉文化进行时间和空间上的审视,指出被乾隆皇帝定位为＂国俗＂的清朝每年一次的国家大典冰嬉活动,具有浓郁的本土性和古朴性,具有极高的开发价值。以开发体验式冰雪旅游文化产品为原则,将传统的冰嬉文化与现代冰雪旅游相结合,突出冰雪旅游产品文化内涵的外在显化,从确定产品核心文化价值、突出配置性产品的真实性、打造支持性产品和延伸拓展性产品4个层次开发大众参与型冰嬉冰雪文化旅游产品。

Research on Developing the Ice-Play Culture Production of Ice-Snow Culture Tourism

The essence of ice-snow tourism is to have a culture communion.From the viewpoint of culture,the paper scans the ice-snow resources by reviewing the ice-snow culture history in Chinese traditional culture.To develop some new production of ice-snow culture tourism is significant for digging the culture connotation of ice-snow tourism,enriching the content of ice-snow tourism and promoting Chinese traditional culture.After reviewing the ice-play culture in time and space,it indicates that the ice-play of annual national grand ceremony in Qing dynasty,which was appointed as ＂Chinese custom＂ by Qianlong emperor,has admirable development value with the full-bodied localization and primitive simplicity.Basing on the principle of developing the culture production of experiencing ice-snow tourism,it suggests combining the traditional ice-play culture with modern ice-snow tourism,highlighting the culture connotation of ice-snow tourism,developing the public participation type ice-play culture production of ice-snow tourism by confirming the core value of culture production,protruding the truth of accessory production,creating the supportive production and extending the expanding production.