| 武汉市电脑体育彩票消费者心理细分研究 |
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| 引用本文： | 李俊,石岩,凌洁,夏志,柴伟丽.武汉市电脑体育彩票消费者心理细分研究[J].首都体育学院学报,2006,18(3):63-66. |
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| 作者姓名： | 李俊 石岩 凌洁 夏志 柴伟丽 |
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| 作者单位： | 1. 湖北大学体育学院,湖北武汉430062
2. 武汉大学法学院,湖北,武汉,430072 |
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| 摘 要： | 本文运用问卷调查法、数理统计法、文献资料法,并以生活方式细分为基础来研究武汉市电脑体育彩票消费者各心理细分集群特征,为制定合理的电脑体育彩票营销策略做出相关的可行性建议。
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| 关 键 词： | 武汉市 电脑体育彩票 消费者 心理细分 生活方式 |
| 文章编号： | 1009-783X（2006）03-0063-04 |
| 收稿时间： | 2006-01-08 |
| 修稿时间： | 2006年1月8日 |
A Research on the Psychographic Segmentation of Consumers Buying Computerized Sports Lottery in Wuhan |
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| LI Jun,SHI Yan,LING Jie,XIA Zhi,CHAI Wei-li.A Research on the Psychographic Segmentation of Consumers Buying Computerized Sports Lottery in Wuhan[J].Journal of Capital College of Physical Education,2006,18(3):63-66. |
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| Authors: | LI Jun SHI Yan LING Jie XIA Zhi CHAI Wei-li |
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| Institution: | 1. School of Physical Educational, Hubei University, Wuhan 430062, China; 2. School of Law, Wuhan University, Wuhan 430072, China |
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| Abstract: | By means of questionnaires,mathematical statistics and literature reviews,this paper has made a study on the characteristics of psychographic segmentation clusters of consumers buying computerized sports lottery in Wuhan based on the segmentation of life styles.As a result,some relative feasible suggestions are put forward for the formulation of reasonable marketing strategies regarding computerized sports lottery. |
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| Keywords: | Wuhan Computerized sports lottery Consumers Psychographic segmentation life style |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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