| 2010年广州亚运与岭南休闲体育文化融合传播研究 |
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| 引用本文： | 文明华,卢俊,莫丽娟.2010年广州亚运与岭南休闲体育文化融合传播研究[J].体育成人教育学刊,2010,26(3). |
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| 作者姓名： | 文明华 卢俊 莫丽娟 |
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| 作者单位： | 1. 华侨大学,体育学院,福建,泉州,362021
2. 广州体育学院,研究生部,广东,广州,510500 |
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| 摘 要： | 采用文献资料法、访谈法、综合分析法,从文化学、传播学、民俗学视角对2010年广州亚运与岭南休闲体育文化融合传播作出相应探讨与分析,了解历届亚运会主题口号对举办城市文化传播的影响,思考2010年广州亚运理念:"激情盛会,和谐亚洲",它将充分体现竞技体育与休闲体育文化完美结合,创建以休闲体育为核心的东方体育文化理念,打造广州亚运休闲体育盛会,将东道主岭南休闲体育文化传播亚洲,走向世界.
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| 关 键 词： | 亚运会 休闲体育 文化传播 |
Integration and spread of 2010 Guangzhou Asian Games and recreational sports culture in Lingnan |
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| WEN Min-hua,LU Jun,MO Li-juan.Integration and spread of 2010 Guangzhou Asian Games and recreational sports culture in Lingnan[J].Journal of Sports Adult Education,2010,26(3). |
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| Authors: | WEN Min-hua LU Jun MO Li-juan |
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| Institution: | WEN Min-hua,LU Jun,MO Li-juan P.E.College,Huaqiao Univ.,Quanzhou 362021,China |
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| Abstract: | With the research methods of literature study,interview and comprehensive analysis,the paper analyses the integration and spread of the 2010 Guangzhou Asian Games and recreational sports culture in Lingnan.The paper analyses the influence of the themes of the Asian Games on the host cities and points out that the theme of the 2010 Guangzhou Asian Games fully embodies the integration of the competitive sport and recreational sport culture.The paper also proposes to create the oriental sports culture with the... |
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| Keywords: | the Asian Games recreational sport cultural spread |
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