| CBA联赛南京主场观众特征调查与分析 |
| |
| 引用本文： | 杨志军,李香君,张世林.CBA联赛南京主场观众特征调查与分析[J].内江师范学院学报,2009,24(4):97-100. |
| |
| 作者姓名： | 杨志军 李香君 张世林 |
| |
| 作者单位： | [1]商丘师范学院体育学院,河南商丘476000 [2]河南科技学院,河南新乡453000 [3]南京体育学院运动系,江苏南京210014 |
| |
| 摘 要： | 运用文献资料法、现场抽样调查法和专家访谈法，对我国男子职业篮球联赛南京主场现场观众在性别、年龄、职业、文化程度、收入、看球动机、看球方式及对门票价格的态度等进行了分析，为职业篮球经营者开发职业篮球市场提供参考性的资料．
|
| 关 键 词： | CBA联赛 南京 观众特征 |
Analysis on Basketball Spectators'Characteristic for Nanjing of Chinese Basketball Association |
| |
| YANG Zhi-jun ,LI Xiang-jun,ZHANG Shi-lin.Analysis on Basketball Spectators''Characteristic for Nanjing of Chinese Basketball Association[J].Journal of Neijiang Teachers College,2009,24(4):97-100. |
| |
| Authors: | YANG Zhi-jun LI Xiang-jun ZHANG Shi-lin |
| |
| Institution: | 1.the Department of physical Activity of ShangQiu Normal College He Nan Shangqiu 476000;2.the Henan Science and technology institute He Nan Xinxiang 453002;3.The Department of Graduate Student Nanjing Institute of Physical Education Nanjing 210014 |
| |
| Abstract: | Based on the literature analysis,questionnaires and visitation method of researching,the different characteristics of basketball spectators of Nanjing,such as gender,age,occupation,level of education,incomes,motivation,fashion and the attitude of the price,have been studied in the paper.The study is attempting to provide the reference for professional basketball marketer to developing the professional basketball market. |
| |
| Keywords: | CBA Nanjing spectator club |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
