CBA联赛赛场主持人存在问题与解决路径研究

为了使CBA联赛赛场主持人文明健康发展,运用文献法、调查法和逻辑分析法对CBA职业联赛的赛场主持人现状与存在问题进行研究。研究发现：CBA赛场主持人平均年龄较轻、工作年限较短、工作方式多为兼职;存在的主要问题是职业管理不规范、对比赛的解读欠佳、职责越位严重、道德水平有待提高;主要原因为专业素质缺失、缺乏科学化管理、CBA赛场环境的不断变化、职业操守与个人价值之间的冲突;为解决这些问题,篮协应选拔优秀人才、组建精英队伍、完善赛场主持人的管理机制,MC自身应丰富专业知识、提升个人修养、培养独特风格。

Issues of CBA League Match Host and Solve Problems

Methods of documents, investigation and logic analysis of CBA MC situation and problems are used for healthy development of CBA civilization. The study found： MCs＇ are young and have short working-life as part-time job; main problem is far from standard management, poor game analysis, serious responsibility offside, low moral level; main reasons are the lack of professional quality, scientific management, changing environment of CBA and the conflict between occupation ethics and personal value; in order to solve these problems, the association should select talents, form elite team, improve the management mechanism and MC should enhance professional knowledge, personal integrity and unique style.