基于解释结构模型的体育消费行为影响因素研究

我国体育消费需求不高，总体消费水平偏低，体育消费能量没有得到充分释放，所以研究体育消费行为显得尤为重要。采用文献资料法和解释结构模型方法，分析了我国体育消费行为影响因素。研究表明：体育消费行为影响因素可分为六个层级，它们相互关联；体育消费途径和体育产品价格是影响体育消费行为的直接原因，而国家与地区经济发展和社会文化环境是影响体育消费行为的根本原因。

Study on the Factors Influencing Sport Consumer Behaviors Based on ISM

The sport consumption demand in China is not strong and the overall consumption level is low. The energy of sports consumption has not been released in full, so the study on sport consumer behaviors is very necessary. We will use the Interpretive Structural Modelling Method （ISM） to analysis various factors which influence the sport consumption behaviors. Study shows the eleven main factors affecting sport consumer behavior can be divided into six levels. Among them, the consumption ways and the products price are the immediate cause; the economy and the social culture are the fundamental determinants.