| 跨国公司全球竞争的战略导向分析——以苹果公司为例 |
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| 引用本文： | 吕文辰,王荣浩.跨国公司全球竞争的战略导向分析——以苹果公司为例[J].技术与创新管理,2012,33(1):32-34,40. |
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| 作者姓名： | 吕文辰 王荣浩 |
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| 作者单位： | 山东财经大学工商管理学院,山东济南,250014 |
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| 摘 要： | 跨国公司是全球最具竞争力企业,近几年美国苹果公司业绩取得长足进展,改变了诸多行业竞争格局,引发业界关注.通过分析美国苹果公司近十年的发展历程,并设计跨国公司战略导向模型,分析其在取得全球竞争优势方面的战略导向选择,试图从中寻找这一全球高利润率跨国公司成功的原因,为我国正在成长过程中的跨国公司的发展提供现实的借鉴意义.
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| 关 键 词： | 跨国公司 战略导向 全球竞争 苹果公司 |
Strategic Direction of Multinational in Global Competition |
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| LVWen-chen
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WANG Rong-hao.Strategic Direction of Multinational in Global Competition[J].Technology and Innovation Management,2012,33(1):32-34,40. |
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| Authors: | LVWen-chen WANG Rong-hao |
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| Institution: | (School of Business Management,Shandong University of Finance and Economics,Jinan 250014,China) |
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| Abstract: | TNC is the most competitive enterprise in the world.Apple’s made considerable progress in recent years,changed the competitive pattern,and attracted attention from many industries.Through the analysis of the Apple development process in the last 10 years,a multinational company’s strategic direction model has been designed to analyze the TNC’s choice of the strategic direction to reaching competitive advantage.The reasons why the TNC has so high profit have been analyzed to provide practical references for the growing TNC in China. |
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| Keywords: | TNC strategic orientation global competition Apple Inc |
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